personal shopping rome florence italy

Fashion is a vital part of Italian culture and a visit to Italy would be incomplete without a shopping trip.

The best way to discover the unique history and quality of “Made in Italy” is with a customized shopping experience in Florence.

Prior to the tour, we will discuss your needs and wishes so your itinerary can be tailored to match. One-of-a-kind experiences may include a private session with a world-renowned jeweller in their luxury workshop on the Ponte Vecchio or a private appointment with an artisanal perfumer at their Renaissance palace where you can create a bespoke scent. Another highlight of your Florentine shopping experience is leather. Regardless of whether your wishlist includes shoes, bags, jackets or accessories, our fashion expert has the place for you. 

Together you will visit a variety of artisanal leather boutiques where you will meet true Florentine craftsmen and behold exquisite Italian artistry at its finest. This is a premier opportunity to purchase timeless gifts or carefully crafted souvenirs to bring home.

We also offer a more general shopping tour that combines fashion insight from our expert as well as historical and cultural highlights of Florence as well. In our private 4-hour Combo Tour our beloved Florentine guide will lead you to lesser known neighborhoods and little gems, but she will also provide insightful visits to some of the most famous sites in the city such as the covered bridge of the Ponte Vecchio and the Duomo of Santa Maria del Fiore. No tour would be complete without a visit to the heart of the Renaissance city, the Accademia Gallery, home of Michelangelo’s masterpiece David. Shopping will be woven in between the historic stops. If interested in an artisan-specific itinerary, we can escort you to the trendy and undiscovered Oltrarno neighborhood of the city. 

Shoppers and sightseers alike will love to join our Florentine experts for a few hours or even a full day for a glimpse at some of Florence’s best-kept shopping secrets while discovering the depth of the culture here.

  • Tour with licensed guide and fashion insider
  • Discover the Made in Italy brand and all it has to offer
  • Meet authentic jewellers, perfumers and leather artisans
  • Exclusive access to shops and boutiques you would not find on your own

4 hours or join our fashion experts for a full day of shopping experience

Everything is private and personalized. So please send us your shopping wish list and we will design the perfect, exclusive shopping experience for you.

“Annie put together an amazing shopping day for us in Florence. Jen took us to those stores that “aren’t in the tour books.” Beautiful linens, hand embroidered, clothes, shoes, handbags, all unique. We often met with the store owners who would further explain how and where their local items were produced. Extraordinary discoveries and adventures created by Personalized Italy.”
Terry & Dotti, Hawaii & NYC

Calligraphy Wonder in Florence

Acclaimed calligrapher, author and wordsmith, Betty Soldi is a dreamer at heart. She is the brilliant artist behind the graphics of Personalized Italy. Combining her elegant script and signature stars she came up with the perfect depiction of our extraordinary, tailored experiences. Want to try your hand at this delicate, artful craft? Perfect for a group traveling together or even an artistic individual, Betty offers calligraphy workshops for Florentines and foreigners alike in her magical ‘limonia’, a private greenhouse design studio, in the heart of the Oltrarno neighborhood. For two to three hours, you will work with Betty to hone your craft whether you have specific doodles or letters in mind or are just letting your pen wander. Mention this dreamy visit to us and it will be our pleasure to arrange a private and themed experience with magical Betty on your Personalized Shopping itinerary of Florence.

Annie put together an amazing shopping day for us in Florence. Jen took us to those stores that “aren’t in the tour books.” Beautiful linens, hand embroidered, clothes, shoes, handbags, all unique. We often met with the store owners who would further explain how and where their local items were produced. Extraordinary discoveries and adventures created by Personalized Italy.

Terry & Dotti, Hawaii & NYC

Start planning your exclusive Made in Italy shopping experience now.

Let’s shop!

Overwhelmed by the amount of places to shop in Rome?

Take advantage of Annie’s fashion expertise in NYC and abroad and learn her favorite spots in the Eternal City for vintage and designer clothing, textiles, as well as decorative and architectural antiques. There is an abundance of elegant mainstream shops in Rome, but Annie will guide you down sidestreets showing you the secret gems of the city. She will take the Piazza di Spagna area and make it her own, revealing how to get under the skin of the historic center and introducing you to the eclectic neighborhood Rione Monti just a stone’s throw away from the Colosseum.

With Annie’s expert guidance, you are sure to experience the pulse of fashion and shopping culture in Rome.