Travel with Personalized Italy

Personalized Italy offers exclusive tours as well as bespoke itineraries in Rome and beyond, Naples and the Amalfi Coast, Florence and Tuscany, and Venice, making all your wishes for the perfect, hassle-free holiday come true. Every last detail strikes a balance between approachability and luxury. Whether you are looking for an entirely personalized tour of the Amalfi Coast or an unforgettable visit to the Vatican, Personalized Italy can take care of it all. We offer classic tours of must-see monuments, but have also curated unique experiences in lesser-known areas of Italy for authentic and unexpected enrichment. Our tours are expert-led by licensed guides who show you hidden corners and secret spots that only a local would know. They weave personal anecdotes in with the facts providing a broader narrative for all of these remarkable locations. Appreciate shimmering frescoes under your feet while you learn about the powerful history of Christian spirituality during our exclusive Cosmatesque Walk, admire the gleaming all-white city of Sperlonga, and sip on a deluxe cocktail while you experience Italy’s longstanding apertivo ritual. Or delve into the luxurious fashion culture with a customized shopping experience full of Made in Italy boutiques in Rome, Florence and beyond.

These are just a few of the experiences that help define Personalized Italy. With your input and our expertise, they become unique, once in a lifetime adventures. We hope that once you have perused the stunning images and tour descriptions that you will leave with stars in your eyes and wanderlust in your heart.

Kind words from past travellers

The Holiday Planning Service was perfect for our family vacation.  Annie planned everything from the moment we got off the plane to our departure 9 days later.  She took all the stress out of planning our trip!  She worked with me on the itinerary considering my family’s travel style with the perfect combination of touring and relaxation.  Her staff was amazing!  Every private tour guide and driver was charming and professional.  They helped us navigate each day, spoke perfect English and translated any Italian we needed.  They gave us tips and advice and each day was well organized around realistic time frames.  We became friends with all of them!  We highly recommend using the Holiday Planning Service for peace of mind and the perfect Italian Holiday!

The Clifford FamilyBoston, MA

Perfect weather, fun driver, and Marcello… He absolutely made this Amalfi Coast day for all of us!

My husband and I, along with our two teenage boys, recently traveled to Italy for our first visit to their beautiful country.  I made arrangements for tours in Florence and Rome to see all the important sites.  Our experiences were excellent in every locale.  All the guides were extremely knowledgable, personable and receptive to our needs. I also appreciate the care and attention Giovanni gave me in my many emails with questions about our trip, and for flawlessly coordinating all our tours.  He is an consummate professional in the industry and he put my mind at ease making these decisions connected only by the web.  5 stars to Personalized Italy!
Julie Hansen, MDEdmond, OK

An exquisite Italian Holiday was made memorable for my daughter’s graduation, a spotlight for a dream girl.  Our itinerary led us throughout the most spectacular regions from the Italian seaside to historic cities.  Accommodations included hillside resorts with all the Italian flare. We danced long into the night at clubs in Rome while mornings brought us reserved tables in the piazza for our caffé doppio.  All thanks to the intricate planning of Personalized Italy.

DianeBloomington, MN

My wife and I used Personalized Italy tours and we were so glad we did. Our guides were so knowledgeable of all the history. Not to mention the time saved by not having to wait in in long lines for hours. The passes were all purchased in advance and we walked right past the lines. Almost felt guilty!


Giovanni and Annie’s Vespa crew were more than “tour guides” – they’re the locals that you always hope to meet on your trip, because they love what they do and they love Rome.

Smith & ChristinaCalifornia

From my first communications with Annie and Giovanni months before our vacation, I got a distinct sense that my husband and I, along with our tag-along cousin, would be in for a real treat with the tours I scheduled. Both Annie and Giovanni exude professionalism, a love of Italy and most important, a sense of adventure and humor.


Hats off to Annie and Giovanni and your team for an unforgettable experience!

No better way to tour the Uffizi than with a knowledgeable and personable art historian. We could not have had as meaningful a tour of Renaissance art without our guide.

Angels Walk Among us in Florence

Musings in and around Ad Astra in the Oltrarno neighborhood.  

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